Do you want to build an email list without even annoying your readers?
No matter, how many fans you’ve on your Facebook page or how many followers you’ve on Twitter and other social accounts, building an email is mandatory for your business.
It never means you’ve to stop building your social fan base and implement all your efforts to build an email list. Social media is great and you should use it in your marketing if it really works for your business. But you shouldn’t put it ahead of email marketing.
You’ve own email list, you can take them anywhere you want if anything bad happens to you. But if you’ve got a large Facebook following and they ban for any reason or your twitter account got locked out then guess what – Game Over!
To build a sustained business, you’ve to convert your site visitors into email subscribers so that you can serve them in the most powerful way and get benefit from them.
In this article, we’ll examine how you can build an email list by using some special strategies without annoying your readers.
If you’re new to the world of online marketing then building an email list can seem annoying to you if this is something that you’re struggling with, I’ve covered up everything so that you can do this annoying task more easily.
By the end of the post, you’ll know everything that you need to know to build an email list without even annoying your readers.
Let’s get started…
Attract the targeted audience to your list
Email marketing can prove to be the best email marketing tool for its highest conversion rate with some research stating conversion rate of 4.16%. In addition, according to SalesForce, for every $1 you spend on email marketing, you get $44.25 in return as compared to other channels.
Before doing anything, you must pay attention that whom you are going to get on your email list. Having anyone or everyone in your email list will not work for your business.
No matter what business you’re in, it’s essential to know about your targeted audience. If you don’t know your targeted audience then it can be difficult to generate leads and magnify the profit when you’re going to use email marketing to turn them into customers.
You can miss the power of email marketing if you send your emails in the wrong direction. However, when your email lands in the inboxes of the targeted audience, it means you’re setting yourself in the right direction to turn your leads into sales.
So, how can you decide who is your core audience? I’m going to do things easier for you to help you discover your optimal target.
You need to know:
- What are you going to sell?
- What is their gender, age, location (nation, state, city)?
- if they have a degree or not
- If they are jobless or how much is their income?
- What are their dreams and hopes?
- What are their problems?
According to MarketingSherpa, 72% of the marketers prefer email to communicate with their customers so who knows how to communicate with their audience through email, actually know exactly about their targeted audience.
20% of marketers say that their business’ primary revenue source is directly linked to email operation.
When you consider the intensity of noise on Facebook, Twitter and other social media sites then it becomes clear that best place to communicate with your customers via their inboxes.
So, if you know whom you’re going to capture in your email list then by reading this post, it’ll be easier to persuade people to your email list.
Place Opt-In Forms at Specific Locations
Placing the opt-in forms strategically on your site increases your chances of converting visitors into email subscribers to build an email list. Here are some places where you can collect most of your visitors into your list.
1. Splash Pages
A lot of internet marketers are now using splash pages to make their opt-in first thing to see when visitors land on their homepage. This ensures that your email sign up is the main focus of the landing page.
Brian Dean using the splash page typically to receive email sign-ups from the visitors who land on the homepage of the site. He is asking email sign-up to get access to his proven SEO and traffic tips which is the best way to the ask for email.
Tim Ferriss using the same strategy by making it clear to the visitors that you can “Start Here” and encouraging them by giving them some extra freebies such as first 40 pages of the 4-Hour Workweek, 11 must use apps and tools, 5-Bullet Friday and weekly productivity tips & tricks just for a sign-up. That’s worth it!
Mariah of Femtrepreneurs using free email course to encourage their homepage visitors to sign-up. Further, they also added some navigation to read their blog, free courses and resources.
If you want to make a splash page for your own website or blog then here are some recommendations:
2. Content Upgrades
75% of marketers are increasing investment in content creation and content marketing will be $300 Billion industry by 2019. Marketers know that content creation is the lifestream of their business and if you want to establish yourself as an authority then you’ve to create high-quality content consistently.
Content marketing has been proven the best way to convert website visitors into email subscribers.
Content upgrade is highly specific bonus content offered with your high-quality written blog post in exchange for an email address. You can offer bonus content that increases that value of your content and also gives value to the reader.
Content upgrades more likely to convert higher than other lead magnets due to several reasons, some of them are:
- Your audience engages, they loved your post and now they’re warm. When you’ll offer them a bonus content they will be eager to download it in exchange for an email address as you already given them enough value.
- It’s related to what they are reading so to solve their problem or just to learn something to cater their fears and desire.
- It should be prominent to your website readers so they could understand it easily. If it’ll be hidden somewhere on your website then you’ll surely lose a lot of conversions.
Since it’s highly targeted so it converts highly better than other leads magnets that you offer them on your site.
Davesh Khanal and his team decided to do an experiment to build an email list by using this tactic and they added content upgrades in top 4 posts of Jeff Bullas’ Blog.
One of the posts was,
And it’s highly targeted content upgrade was,
Within 2 months, 4 of these posts were converting 344% higher than other blog posts combined.
Types of the content upgrade include:
- Cheat sheets
Brian Dean using this strategy:
Content upgrade works better only when you offer something which is closely related to your content and your readers really need it. It doesn’t make sense if you offer a free course of starting a blog on a weight loss related article.
A few guidelines to make your content upgrade work:
- Your content must be high-quality
- You can use content upgrade that solves a problem that you didn’t in by blog post
- Tell people that they’ve joined your email list in exchange for bonus content
Just be clear, I’m not saying you should “consider” using them, I’m saying you “have to” use them.
If you want to build an email list by using content upgrades then use Content Upgrade Pro plugin to skyrocket your email sign-ups. Michael Hayyat used Content Upgrade Pro plugin to increase their email conversion rate by 59.2%.
Instead of creating new blog posts to use the content upgrade with, you can place the content upgrade on the post on which you already receiving the decent amount of traffic and see how it’s working in giving you more email conversions.
You can also use LeadBox (product of LeadPages) within your content as it tells immediately your site visitors to subscribe to your email list without extra annoying steps. If you’ll increase your steps of sign-ups then obviously they’ll feel annoying and eventually, your email conversion rate will decrease.
LeadBoxes can skyrocket your email sign-ups if you will use them the right way. You can place Leadbox anywhere on your site with a single shortcode. It gets activated when the user clicks on a text or image where the link is placed.
Neil Patel uses LeadBox in the text to build an email list from content upgrades.
FireNation also uses LeadBox in the image to collect sign-ups.
When the image or text-link is clicked then it triggers a popup box to collect email in exchange for some freebie or newsletters subscription.
Many online marketers in different industries use LeadBoxes to higher their email conversion rate.
4. Welcome Gate
A welcome gate is a less annoying way that allows the visitors to catch a glimpse at the content with a call to action or email subscription form. So, before entering the blog post, there are chances that they will sign up for your email list.
Success Measured using this way to increase their chances of collecting the sign-ups from visitors before entering the post to read.
Sumo also using this way to increase their chances of sign up before letting the visitors to enter the content they come to read.
Top of the sidebar is a very common location to place an opt-in form that users find to subscribe to newsletters or other subscriptions. So you should add an email sign up at the very top of your sidebar to make it easier for your site visitors to find and subscribe to it.
While Buffer building their email list, they also placed a sidebar sign up form and it proved to be the 4th top source of building email list for them.
However, adding a sidebar opt-in is good practice but you shouldn’t consider as the No.1 source to build an email list.
I know this sounds like common sense but even some large blogs fail to collect emails from the top of their sidebar.
Problogger using a sign-up form at the very top of the sidebar to collect sign-ups. They also encourage their subscribers by giving them an idea of their community strength which increases the chances of sign-up.
Timothy Sykes using two ways to collect to sign up from their sidebar, first they linked the top lead magnet to a page where they gave more detail for whatever they mentioned and secondly, they are asking for sign-up in exchange for a freebie which increases their chances of sign-up instead of just asking newsletter without a freebie.
Tim Ferriss using a sticky sign-up form with a freebie at the sidebar to increase the visibility and ultimately more chances to collect email addresses from the readers.
Using these strategies increase your chances of sign-up and give you more quality subscribers who engage well with your content.
6. After the Content
One of the most common places to put an email sign-up is after the content. That’s because this is the moment when your visitors enjoyed reading your valuable and helpful content so there are higher chances that they’ll love to join your email list for more valuable content updates.
Chris of ChrisLema using this strategy to increase the chances of sign-up by asking for an email just after reading his highly valuable blog post.
Michael of Make Sense Of Cents placed a sign-up form at the end of the posts that encourage readers to start their own blog with free email course. Since his blog already is doing great in online marketing so people love to join his email list in sense of making a blog like him to generate some extra income.
Neil Patel using a smart tactic with a variety of ads sprinkled throughout his detailed written blog posts, each ad will take you to an opt-in page if you’ll click on them. This tactic works very well as he always gives valuable content so people also love to click on his ads.
The best practice is to use those ads with 1 click pop-up or you can take your readers to an opt-in page to build an email list.
7. Floating Bar
A floating bar is a great way to collect subscribers with an attractive sign-up form all the time. You can locate the bar either at the top of the page or at the bottom of the page, it will stay in view all the time as the visitor scrolls.
It’s much easier to build an email list by collecting subscribers on the same page without taking them to any other page.
You can also use a call to action buttons at the floating to take the readers to an opt-in page collect the subscribers.
LeadQuizzes using floating bar to collect webinar attendants by increases the visibility so if you click on the button, it’ll take you to a webinar registration.
If you want to place floating bar on your website either at the top or bottom, you can use following services:
8. Timed Pop-up
When it comes to collecting sign-ups to build an email list, time is everything. A timed popup appears on your site after a specific amount of time to collect email.
If the popup will appear at the time when your visitor lands on your site then it’ll hurt the user-experience of your site, so you’ve to time it specifically. In this way, they’ll get a chance to look around a little and enjoy the content and then you can ask them to subscribe.
Here is an example of timed popup box,
Aweber using the exit pop-up strategy so whenever the visitor leaves the site, a pop-up appears to collect the email.
So, if you want the pop-up box to appear without affecting the user experience of your website then the user should fall under any of the following conditions:
- When user leaves the site
- When the user reaches up to 70% or 100% of the page.
- After X time that fits best with your site content.
You need to stop the pop-up box appear on your site when the user falls under any of the following conditions:
- After user performed the action (subscribe to your list)
- After pop-up box appeared two times to visitor
To control the above given conditions, you can use GetSiteControl.
9. Scroll Box
A scroll box is even a pretty nice version of popup that appears at the side of the bottom right corner of the page. While visitor scrolls, it shows highly visible sign-up form without disturbing the readers’ view of content and natural flow of the visitor.
You can place sign-up form, call to action that leads to an opt-in page and chat box to collect subscribers.
10. About Page
Have you ever notice that about page is one of the most visited pages on any website? When you read the content of any website and find it helpful and valuable for you then you wish to know about the person behind the website.
Make sure you’re capturing the leads on this page too!
Jeff Goins uses a simple sign up box within the content of his about page. The way it flows, you love to read more about him and feels like a natural step to sign-up.
To make difference content upgrades, sign-up forms, boxes, 1 click pop-up etc, you can use the following resources:
To take your business to next level, you’ve to use email marketing as a serious tool and serious marketers never miss it at any rate! You can use ConvertKit or GetResponse as email service provider as they are efficient and easy to use. 😉
Whether you’re a newbie or an experienced marketer, use search engine optimization, social media marketing, paid ads and other ways to drive traffic to your blog and be ready to build an email list by converting them into email subscribers.
When you build a relationship with your targeted audience then it becomes a lot easier to sell online products to them and email marketing gives you best results in this regard.
Always work on collecting the quality leads so you’ll get the more engaging audience to your content and consistently you’ll able to make money from them.
I would love to hear from you that which strategy are you using to build an email list?