Are you looking for a best email service provider?
To take your business to the next level, selection of the best marketing service provider is most step the most part of any online business.
At the bare minimum, a good email marketing software can give you the ability to collect leads via forms, easiness in creating autoresponder email series and broadcast emails. It should give you proper tracking of conversions and provide with reliable email deliverability.
ConvertKit is an email marketing service provider specifically designed for bloggers, podcasters and businesses who are looking to build their audience.
I’ll show you in ConverKit review about the highs and lows of this well-known SaaS product so if you still don’t end up in using ConverKit then reading his blog is still worthy, I’ll recommend you to give a follow to Nathan.
If you already used an email service provider then learning curve will be very small as ConverKit has mostly the same features like other email service providers.
The only terminology that changed in ConverKit is Sequence which is usually called as autoresponder series or automation in other email service providers.
Once you have purchased your ConvertKit plan then just you need to log into your ConvertKit Dashboard which is very intuitive and easy to use with different flexible features.
You can collect leads via Landing Pages and Forms in ConverKit. Landing pages are hosted in ConverKit that you can use to collect leads. Forms can embed anywhere on your website, sales pages, landing pages that you host yourself.
Multiple landing page templates are available in ConvertKit, you can edit anyone template in ConvertKit Editor very easily. However, you can also build landing pages on Instapage that you can integrate with ConvertKit to collect your subscribers.
You can embed the form in multiple ways, just you need to pick any style you want and insert the form in your blog to collect leads.
You can edit the templates by changing the headline text, images and colors according to your requirements. However, the elements of the template are quite rigid that you can’t change their position to improve them in your own way.
Bribing the readers with incentives isn’t a difficult process in ConvertKit, subscribing to the various form will automatically send out the incentive file or you can also redirect the subscribers to a particular page.
Email marketing has many features that help small businesses to convert prospects into leads and one of the most used features is autoresponder series which is usually known as Sequence in ConvertKit.
An autoresponder or sequence is a series of pre-written email messages that you send to your subscribers in a defined sequence at specific intervals.
Just you need to go to Sequence, create a sequence and name it as you want.
if you’ve never set up an autoresponder series for your business before, ConvertKit will help you out by providing a template of pre-written email series that you can use by improving it according to your business.
This given sequence is based on Nathen’s evergreen sales Sequence for Authority. By using this sequence, Nathan made $500K by selling books and services over the course of his career.
When you subscribers are going through the automation process, there still may be sometimes when you want to send out a one-off email which is well known as broadcast email.
You may want to do a product promotion or may just want to announce a webinar to your audience, for this you can send broadcast emails and ConvertKit has very nice features that make this progress even better and easier.
You will notice that all your subscribers are grouped in a list and you can segment them based on different filtration including Sequences, Forms, or Tags. You can also segment based on Date to solely target your cold subscribers. Apart from that, you can also send broadcast based on their pre-made filter.
Next step is writing the broadcast email which is pretty easy as ConvertKit has simple and easy to use editor which is far better than drag and drop features. You can also test your email before sending it to your subscribers, by using preview mode or sending a test email to yourself.
One of the best features that ConvertKit introduced recently is that you can segment your subscribers within email by using Tags.
Let’s say you want to give a special discount to your “VIP” subscribers but for others, you want to offer a less discount or normal prices.
Apart from that, ConverKit also offers you A/B testing feature for the headline of the email so you can test which one is more eye-catchy for your subscribers.
By using Tags, you’ve to write your email like this:
Now all your subscribers that contain “VIP” Tag will see the first version of the email while the rest of subscribers will see the 2nd version of the email. That’s the beauty of broadcast in ConvertKit for powerful email segmentation!
After sending your broadcast email, you will notice that a certain percentage of subscribers didn’t open your emails. Perhaps, there could be any reason like your heading wasn’t attractive, you didn’t select right time or they may busy at the time of workout so they missed your email.
Don’t worry! You can still catch them.
ConvertKit has a nice feature which is named as Resend to Unopens so you can retarget to the people again who didn’t open your email.
Just you need to click on your broadcast you sent previously, you’ll see a Resend to Unopens button on the stats page, the broadcast workflow will start again but this time it will send email to those who missed your previous email.
It’s such a nice feature that increases your reach out to your subscribers in an easiest way. 😉
One of the most important features in ConvertKit that makes it more popular is automation which is very intuitive and easy to use. You will understand all kind of automation within few minutes.
Segmentation is most important part of email marketing and by using the automation feature of ConvertKit, you can automatically segment your list into subscribers of similar interest.
Email marketing works better when you come in contact with them with their closest interest and kind of problems they are facing. So, instead of sending broadcasts to the huge list, targeting the smaller subsets of subscribers can work even better for your business.
Currently, ConvertKit offering 6 Triggers and 6 Actions that you can use for your list.
You can do this very easily, just you need to select a trigger which will follow the action that you choose.
Let’s say in one of your sequences, you were promoting a new book. In that case, you can create automation by applying a Tag which will segment the subscribers who click on the specific link included in your email.
You can name the Tag as you like but naming the Tag based on your automation can help you to remember your triggers. In that case, the Tag can be named as your book name to indicate the interest in your book.
As people will flow through the sequence, based on your trigger, the automation feature will automatically build the list of subscribers who showed the interest in your book.
So, when you will send the follow-up emails in future then you can target the segmented most precisely as those people showed interest in your book.
You can offer them a special discount or you can offer then a bonus chapter in your email.
By using the automation feature more accurately, you will notice more engagement and conversions in your follow-up emails as you are targeting them with their interest.
All the leads in your list aren’t same, there are people present with different interests so if you target all the subscribers with same interest then it can result in more unsubscribes, spam complaint etc.
But if you segment the subscribers in smaller subsets with their closest interest then you will notice better response to your email and ultimately the higher conversion rates. That’s the power of segmentation!
If some of them unsubscribe then you shouldn’t worry as it’s natural.
ConvertKit integrates directly with a number of popular services including BookLaunch, GravityForms, Gumroad, LeadPages, OptimizePress, OptinMonster, SamCart, Shopify, Teachable, WebinarNinja, WishList, WooCommerce, WordPress, Zapier (allow further integration with thousands of services) and ZippiCourses. So, collecting leads from your chosen platform is no longer difficult.
Switching from Competitors to ConvertKit
ConvertKit is growing day by day due it’s great features and easy to use interface that resulting in switching people from other email service providers to ConvertKit.
While reading the content of different websites, I’ve seen that majority of the websites are using ConverKit to build their list and are making money from it.
Using By Industry Experts
ConvertKit is really so interesting and widely used email service provider that come a long way with bloggers like Pat Flynn, Andrew Warner and Kim Roch using it.
When it comes to pricing then ConvertKit is expensive for newbies as they don’t offer a trial to test their product. ConvertKit offers $29 a month with a list 1000 subscribers. However, as your number of subscribers increase, ConvertKit does seems to get more and more expensive.
Here is the list of their pricing plan:
- $29/month for 0-1K subscribers
- $49/month for 1K-3K subscribers
- $79/month for 3K-5K subscribers
- For bigger list, pay custom prices based on the number of your subscribers
Things people like most about ConvertKit are:
- Clean, intuitive and easy to use interface
- Perfect for implementing Content Upgrades.
- Tags based Segmentation
- Advance automation feature with more flexibility
- Nice looking Opt-ins
- Built-in Landing Pages with different stylings
- No charge for duplicate subscribers
- A/B testing feature
- Automatic double opt-ins when using lead magnets
- Segmentation within email by using Tags
- Email composer is no frill and easy to use
- Easy integration with different popular platforms
- Zapier integration
- Consistent upgrade of new features
Here are some areas that ConvertKit need improvement:
- Don’t have free trial mainly
- Can’t handle complex automation
ConvertKit is really an interesting choice to get selected as email service provider. You’ve noticed that it’s getting attention from big name bloggers Like Pat Flynn, Kim Roach, Kulwant Nagi etc to manage their lists.
ConvertKit interface is more user-friendly so even you’ve never experienced any email service provider than you can easily understand all of its features with little practice.
Everything you need to learn about ConvertKit and its features is here.
There is a lot of potential with ConvertKit and I expect to see even bigger and amazing features being added time by time.
If you really found it useful for your business then must Try ConvertKit Today!
In meantime, I would love to hear from you as well, which feature you like most in ConvertKit?