So, you are looking for the right choice of email marketing platform to build your email list, Right?
A lot of internet marketers will tell you that building an email list is one of the most strategies that you can use to get online success. It is certainly the most important tool in your business to collect prospects and converting them into customers.
According to Capterra, the average return on $1 spent on email marketing is $44.25!
ConvertKit and GetResponse, both packed with a variety of powerful email marketing feature with a user-friendly interface making them appealing for everyone who is interesting in generating leads and making money with email marketing.
However, most internet marketers say that ConvertKit and GetResponse are designed separately for different users and ultimately different audiences. I don’t think so, you can use any tool for any kind of audience.
In terms of features, both tools are loaded with flexible features. ConvertKit has intuitive, professional looking and easy to interface that you can understand with a matter of few minutes. I’ve covered up everything in the detailed ConvertKit review.
On the other hand, GetResponse includes everything from email marketing platform to webinar marketing solution with A/B testing feature. I’ve covered everything in GetResponse review that you need to know about this all in one email marketing solution.
By the end of the article ConvertKit vs GetResponse, you’ll be able to select your right choice email marketing software to build your email list and email automation.
ConvertKit Vs GetResponse
Although, both tools are different but there are some features and quirks that are unique to each application. I’ll compare core features of ConvertKit and GetResponse with a focus of highs and lows of each tool.
ConvertKit vs GetResponse – Pricing Plan
ConvertKit mainly doesn’t offer a Free Trial to their customers, you have to purchase a plan to start your email marketing with them. ConvertKit pricing plans vary with the number of subscribers on your list.
Here is the list of their pricing plan:
- $29/month for 0-1K subscribers
- $49/month for 1K- 3K subscribers
- $79/month for 3K-5K subscribers
For a bigger list, you can calculate their pricing plan with the number of subscribers which provides you live quotes for lists up to 900K subscribers.
You will have access to all web forms, available landing pages, sequence, automation rules and broadcast emails etc.
ConvertKit will automatically upgrade your pricing plan once your account will exceed the subscribers limit so it will not stop your subscribers from joining your list as you don’t need to upgrade manually.
ConvertKit offers 30 days money back guarantee which gives you a chance to test their platform risk free without losing the money.
In case of GetResponse, you don’t need to purchase directly to start your email marketing as they offer Free Trial to their customers that you can cancel anytime. Once the trial will over, you will automatically get charge according to the chosen pricing plan that varies with the number of email subscribers and different other features.
Here is the list of their pricing plan:
- $15/month for 1K subscribers – Email
- $49/month for 5K subscribers – Pro
- $165/month for 10K subscribers – Max
If the number of subscribers ranges from 100K or more then their Enterprise Plan starts from $1199/month.
You can get access to GetResponse standard email marketing, automation feature and landing page editor on their Email Plan. But on their most popular Pro Plan, you can get access to full range of email automation features with advanced landing pages with webinar feature with 100 attendees limitation.
Higher capacity GetResponse plan offers you a dedicated account manager, dedicated infrastructures and web event tracking with automatic segmentation features.
ConvertKit vs GetResponse – Web Forms
ConvertKit offers you different web forms to collect leads. Currently, ConvertKit provides 3 styles, you can pick anyone that you want to embed on your site, landing pages, sales pages etc that you host yourself. You can edit the text, images, color to improve their design in your desired way.
However, the elements of the form are quite rigid that you can’t change the position to adjust them in your own way. Although, if you are looking for more customizability options then I’ll highly recommend you to use LeadPages, OptinMonster and Thrive Leads.
GetResponse offers hundreds of free templates to create forms that you can easily customize with text, color, images etc.
GetResponse also offers List Builder App to create special opt-in boxes without any extra cost to your subscription. They also provide a list of categories to choose the form that matches your choice. A special feature, Color Magic can match the color of the forms with the scheme of your website.
You are not limited to use pre-made forms, in fact, you can adjust their style in your own way by using their web form editor. You can replace their placeholders by using drag and drop feature.
In advance editing tool, you’ve 3 categories to design your web form:
- Add Feild: To add new field or predefined custom field.
- Layout: To edit layout and structure of the form.
- Styler: To change the background image, color and border radius.
You can also create a Thank You page to thank your subscribers after they will complete sign up process.
ConvertKit vs GetResponse – Landing Pages
Multiple landing page templates are given in ConvertKit that you can edit very easily with ConvertKit Editor. However, you can also create your landing pages on Instapage and integrate them with ConvertKit to collect your subscribers.
Just like a web form, you can easily customize landing pages in your desired way and these landing pages are hosted on ConvertKit so you don’t need to pay extra money to host your form on other hosting providers.
GetResponse offers you, user-friendly editor, to edit the landing pages for your email marketing needs. If you using Free Trial then you can use only one landing page with a limitation of 1000 visitors. However, you can also build multiple landing pages and unlock the limitations by purchasing the landing pages add-on ($15/month) which is limited to premium plans only.
Just like web forms, GetResponse also provides you a list of categories to choose landing page that matches your choice.
You can easily edit these landing pages by using landing page editor without any extra technical knowledge.
ConvertKit vs GetResponse – Sequences/Autoresponders
Autoresponder series in ConvertKit well-known as Sequence. This feature is designed to create email sequence to send to your subscriber to achieve different goals.
This email sequence usually triggers when a user signs up for your email list.
The creation of email sequence is so simple and easy. A variety of pre-written emails gives you the idea how an email series work to achieve common goals such as selling products or attracting customers for a webinar, you can modify existing email sequence according to your business or you are free to create email sequence from scratch.
ConvertKit uses simple drag and drops feature to manage the sequence of email series so you can easily change the order of email sequence by dragging them into the place in the interface.
ConvertKit application allows choosing the best time and date to send email to your list, letting you tailor your campaign for best open rate, more conversion rate and ultimately high ROI.
Creating an autoresponder in GetResponse is very easy, you don’t need to follow complex steps to start your workflow. You can set up the timing to start your autoresponder when the subscriber will join your email list, you can also deselect the days when you don’t want to email series.
With more than 500 pre-designed email templates, GetResponse makes it easy to create and quickly schedule your emails by modifying the existing templates in your own way. GetResponse also offers a big library of photos from iStock that you can use to design your email by identifying with your audience to increase conversion rate.
You can set up more than one email to send to your subscribers within a day.
ConvertKit vs GetResponse – Automation
The automation in ConvertKit manages a with familiar system of rules which are usually among in many email service providers
By using the automation feature of ConvertKit, you can easily segment your email subscribers in a list of people with similar interest.
So, instead of sending email to the huge list, targeting the smaller subsets of people with different emails of their close interest can increase your conversion rate.
Currently, ConvertKit offers 6 Trigger and 6 Actions to automate email marketing according to behavior.
ConvertKit is packed with all use email marketing automation feature that’s extremely easy to use. You’ll enjoy that how easy it’s to set up and launch your campaign to achieve different goals.
In GetResponse, you can easily create easy or complex automation workflows to achieve your goals.
Initially, it may be difficult to set up your marketing automation but you don’t need to worry as GetResponse step by step guide will help you in this regard.
You just need a little practice learn automation features such as conditions, actions and filters then you can easily set up marketing automation for your business to achieve your goals.
ConvertKit vs GetResponse – Integrations
ConvertKit integrates directly with many popular services which makes easier to collect leads for your business. It also integrates with Zapier which further integrates with hundreds of other services.
GetResponse is a most versatile tool for almost all kind of industry marketers as it integrates with hundreds of services, you come in contact on daily basis.
If you are a developer then you can also develop and submit your app to GetResponse for integration.
ConvertKit vs GetResponse – Broadcast/Newsletter
When your list members are going through autoresponder sequence, there still maybe sometime when you send a broadcast email to promote a product, announce a webinar or some other reason. ConvertKit makes this process easier and much better.
All your subscribers will be grouped in a list, you can segment them based on Tags, Sequences or Forms. You can also segment them based on Date to solely target your cold subscribers.
ConvertKit has some pre-made filters that you can use by modifying them for your business or you’re free to filter them from scratch.
ConvertKit offers simple and easy to use email editor to compose your broadcast emails, it’s far better than drag and drops feature of other email service providers. You can test your email by sending a test email to your email address or by preview mode.
One best feature that ConvertKit introduces recently is that you can easily segment your subscribers within email by using Tags.
By using Tags, you email subscribers will receive the email as you segmented in your list. Let’s say you want to offer 75% discount to “VIP” members but you don’t want to offer a discount to other subscribers. So your email should be written like that:
After you’ll send your email, it’ll automatically be segmented to your subscribers based on their tag.
You will notice that after sending your email that a certain percentage of subscribers don’t open your email, there can be many reasons behind such as headline wasn’t attractive or didn’t choose the right time etc.
You can still catch them!
ConvertKit offers a feature Resend to Unopens so you can send email again by changing the headline or time but this email will be sent only to those members who didn’t open previous email.
This is the beauty of email segmentation and this feature helps you in getting more open rate.
In GetResponse broadcast email is well-knows as Newsletter that you can send to your list members by using Drag and Drop Email Editor. If you’re an advanced user and have coding experience then you can use HTML Source Editor option to send newsletters.
If you haven’t experience creating the email newsletter then you don’t need to worry as GetResponse offers you a list of categories containing pre-designed templates that you can use by modifying them for your business.
You are free to send the newsletter to all members of your list or you can choose specific campaign or members.
In the last step, you can send the newsletters immediately or you can also schedule them to send it your subscribers at the exact time or traveling time.
ConvertKit vs GetResponse – A/B Testing
How do you know that which email subject line will work to get more open rate? By testing Of course!
ConvertKit provides you A/B testing option in your broadcast email to split test your email subject lines. Just add two headlines and ConvertKit will automatically send each subject line to 15% of the email subscribers. After 4 hours, the subject line with highest open rate will be sent to remaining 70% of your subscribers.
With GetResponse A/B Testing, you can optimize your newsletter by analyzing and comparing the elements of your message to find the best approach to communicate with your subscribers.
In message setting, you have to turn on this option to A/B test your email template.
After editing your email template, in A/B test section, choose the type of test that you want to perform. You can test the following elements:
- Subject line
- From field
- Delivery time (Day of week)
- Delivery time (Time of the day)
Each test has different options and settings that explained here:
You can make up to 5 subject lines for the same newsletter to deliver it to the different group of subscribers.
GetResponse A/B testing feature offers you to test 5 up to different From field (name and email address) to communicate with your subscribers.
First from field is the one that you entered as default in your account settings. But you can add more in your account, make sure you verified emails after being added.
You can test up 5 different version of newsletter templates. You can choose them from:
- Previously sent newsletter
- Newsletter Drafts
- or by creating a new one
You can test how the day of the week and time of day affect email open rate and click-through rates.
You can test up to 5 different delivery days to test and compare.
After choosing the type of A/B testing you want to perform, select the campaign or segment that you want to include or exclude.
In A/B Test Configurations, choose the preference that you want to configure for your email template.
A/B testing can take minimum 1 day or 14 days maximum to identify the winning message.
You can manage your active and completed A/B Tests in My Newsletters section of Messages tab.Initially, you may find it difficult to do A/B testing for your email marketing but you can read this special A/B Testing guide to learn in-depth.
ConvertKit vs GetResponse – Webinar
ConvertKit officially doesn’t have a feature of hosting a webinar for email marketing but you can host your webinar on different webinar services to collect leads by integrating with ConvertKit.
It usually integrates with:
GetResponse offers Webinar hosting service on their own platform that you can use for your business. Many internet marketers don’t prefer to host webinars due to much hurdles but GetResponse has removed all the mysteries and you can host webinar within few minutes.
GetResponse also a great feature that when your webinar will be done then you can save it to YouTube which increases your outreach with the same content.
Setting a webinar is so easy, just you need name your webinar, choose webinar date and send reminders to your attendees or you can ask them for registration by using Registration required feature.
GetResponse offers a number multiple pre-designed webinar invitation templates that you can edit easily in your desired way. You can also specify an autoresponder cycle for them.
At the end, just choose your campaign or segment whom you want to deliver your webinar invitation then set up your timing whether it’s immediately or you can schedule them with Travel time or Perfect Time.
Both tools worth the great for the money you spend on them as ConvertKit starts from $30/month and GetResponse starts from $15/month (you can also start your free trial). They are recommended for almost all kind of businesses even you’re a blogger or content marketer.
Everything you need to know about both of the tools is given in ConvertKit vs GetResponse comparison. You can choose the one best tool that fits your need the most.
By given features of both of the tools, which one you think worth a lot for the money?