To build an online business, your content works like a technical bone. If the teenagers can write a blog post, then you can too… Right? It is easy to write a blog post but to make it a blockbuster post you have to add essential gradients to make it more appealing.
After writing for a couple of years, I realized that starting a blog is easy but creating the content consistently isn’t easy.
The first step of your business is to attract the audience with your content. About 94% small businesses are using content marketing, but the majority of them are failing.
According to Content Marketing Institute,
Content marketing is the marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the object of driving profitable customer action
For a successful online business, you need to focus on creating the valuable content consistently that get shares and rewarded by the audience.
Content marketing is the best way to spread the word about your site and to figure yourself as an industry expert.
However, content marketing isn’t limited to just writing the content every day and publishing it. It is just the next bigger thing that takes your blog to the next level.
When I started blogging over the past few years, it took me around 12 to 15 hours to write a blog post. Since then not only have I able to write a blog post within 7 to 10 hours but I’ve also figured out the way to write a blog post that your audience loves and shares inspiringly.
By the end of the post, you will learn exactly how to write a blog post that attracts readers and search engine rewards with high rank.
Let’s get started…
1. Article Must Have a Point
To get the attention of readers, you must have the main point to discuss in your post. If you mix up your posts by aiming different points, it will make your content boring and your readers will end up leaving your content.
Once you have figure out your point of writing the content, your audience will boost your content by engaging with it through comments and shares. You have to discuss the content in a most managing way that it comes with a mission and ends in getting the success.
You can also add the related keywords in your content without losing your focused point. Once you have found the corresponding keywords (LSI Keywords) to your main point, then you can add them to improve the value of your content to enjoy SEO benefits.
I’ll show you how to do that…
Once you have selected your main point to discuss on, then you have to find the related terms to your topic.
In marketing mean, we define those keywords as Latent semantic indexing (LSI) keywords. LSI look for the relevant keywords to your blog topic. For example, if the title of your blog topic is “Dog Training” then you can add the related keywords such as “dog training techniques,” “how to train a puppy” “how to train your dog” etc.
If you don’t know where to find those keywords, then there is tool LSI Graph that you can use to find those related keywords.
Just head over to LSI Graph, enter your primary keyword and click on “Generate.”
You will be provided with a list of LSI or related keywords that you can add by writing the content around it.
You can add as much related as you want. It gives more SEO benefits as it will target the different keywords variation and ultimately rank your post higher.
I wrote on a topic “CPA Networks,” and I added some related keywords.
Here is how search engine indexed the content with related terms.
People use different keywords to find the same kind of content, adding the related terms will make your content more appealing to the search engine.
2. Discuss Your Audience “Pain Points”
According to Psychology Today, fear of loss is the best motivator of the brain. Fear is something that itches in your brain, and we want to get rid of one way or other.
As a blogger or marketers, you can use this psychological points in your post that we call as pain points.
When you create the content around the pain points of your audience, then you are more likely to end up with more engagement and sharing of your content.
People want the information that helps them to solve their problems.
I’ll show you how to find those paining points of your audience…
Take a look at your comments
One of the easiest to know about the problems of your audience is to look at the comments on your blog posts.
In my previous blog, I discussed finding the low competition keywords with a high volume of searches. I recommended them to use the Ahrefs tool to find those easier to rank keywords. If you want to start the free trial of, Ahrefs, then you need to use your credit card.
In the comment section, a reader asked me that she has no credit card to use this tool. Then she invited me to help her to find those keywords. So, on that time I realized that I missed the point where the people can find those keywords without using the tool.
Comment section can give you best approach about the pain points of your audience.
By mining the comments on your blog post, you can track the problems your audience is facing. If your posts didn’t generate the comments, then you can take a look at the comments of the others posts who have discussed the same topic.
Forums can give you the best idea about the problems your audience is facing. People use to spend time on forums to discuss the issues about a particular topic.
So, you have to find the forums in your niche then join the discussion or just have a look the comments about the specific topic.
If you don’t know how to do that, just follow me here:
To find your niche related forums, you have to use Google Search Queries in a specific way.
I used the particular search query “Niche or Keyword” + Forum. Make sure you are using quotations (” “) around your keyword.
I this way you can find the forums relevant to your niche. It’s easy!
You can also these search queries to find the forums relevant to your niche.
Keyword + inurl:”/forum/”
Keyword + inurl:”showtopic.php”
Keyword + inurl:”discussion board”
Once you will find the forums in your niche or your relevant topic then just you need to read out the threads and comments to find their problems that you can use as pain point in your content.
Quora is Q/A site, it’s a great place to find out what people are discussing about your topic or niche.
You need to setup an account on Quora then search for your topic. Quora will provide you the suggestion if the topic has already been discussed. Have a look!
You need to read the answers of the people about the questions relevant to your topic. You will find some right approach here.
Quora has a feature as it will show you Relevant Questions that have already been discussed around your topic.
It will give you a solid idea about the problems of your audience.
You can craft the content around those questions to give your post a massive buzz with more engagement and shares.
Then expecting such a reply from your audience isn’t a big deal? 😉
3. Use Images In Your Post
You won’t see an article on my blog without an image. Actually, it doesn’t happen. I know content has more importance for search engines and crawlers. My goal isn’t to write the great stuff so that crawlers can read it. In fact, I’m drafting the right content for you so you can read and I’m so aware that you need images to learn better.
Leveraging the content with relevant images gives more engagement and enhances the value of your content.
You need a follow a Rule: Show, not Tell!
Don’t hide behind your blog posts. Just bragging about what you know about your industry will not work. You need to give value to your readers by your content.
Just show them everything you know about the particular topic and if they need guidance to do some steps then guide them with relevant images and sketches. It will position you as an industry expert.
4. Optimize Your Content For Search Engines (Mainly Google)
Search Engine Optimization is most important for marketers as it increases the visibility of your brand to the people who are looking for you through keywords (mainly with Google search).
It also gives free traffic to your website or blog. But how to do you know that what matters for search engine and what’s not?
I’ll cover up all the important factors including keywords that you need to care about while optimizing your content for SEO.
Let’s get started…
Focus On Long Tail Keywords
Using the long tail keywords in your content is the most efficient way to get the right kind of audience to the blog as they are more qualified and converts well.
I’ll not go in depth that how to find the long tail keywords as I have already been discussed here.
Add Selected Long Tail Keyword in Specific Parts of Post
Once you have got your long tail keyword, it’s time to adjust them into your blog post. You have to incorporate them into four important parts including:
- Header & Body
- Meta Description
Including the keyword in the title/heading of the post is vital as it becomes easier for the search engine and readers to determine the relevancy of your blog post.
Keyword in the beginning, is a good practice but you can also add within 65 characters of post’s meta title. So, it becomes easier for the search engine to translate the content by your heading.
2) Header & Body
Header: Using the keyword in first 100 words (Header) of your blog post gives the clear message to search engine about your blog topic. So, never forget to add your keyword in your header. I use my keyword within the first 150 keywords of my blog post.
Body: Before start writing the content, you’ll probably think how to adjust your keyword in your blog post. Here are few things you need to take about:
- Don’t overdo your keywords in your body (content).
- Whenever you create the content, your main goal is to write the content what matters to your audience, not how many keywords you added in that content.
Don’t Worry! If your content will be more engaging and helpful to your audience then the search engine will surely reward your content with better search ranking. So, your customers will find your content naturally. It works!
The search engine also reads the URL/Permalink of your blog post to learn what your post is about. It’s also the important factor that search engine crawl mainly. So must optimize the URL/Permalink of your blog post with the focused keyword.
4) Meta Description
Meta description gives brief information about your content to the search engine and the readers. So, you must add your long tail keyword in meta description to give precise information to search engine about your content.
Meta description works a lot in the ranking of your website since it should be catchy and appealing to your audience. If your post will have a good copy of heading and meta description then ultimately your post will have high click through rate in search results. If you are not sure how to do, that then you can read Hubspot guide of writing an appealing meta description.
You can install this WordPress Plugin to control those ranking factors precisely.
5. Create Unique Content With Unique Style
First, you need to have something unique to say, from the thematic perspective. In other words, you don’t need to the same point that everyone is saying. You need to have your unique angle and way of conveying information to your audience.
Second, you’ve to create unique content. You won’t copy and paste the content from any other website to your own. Unique content is more likely to be linked by others and get shares as it’s the one of a kind.
This is a perennial question: how long should my blog post be? Ask by many people.
The simple and short answer — “longer is better.”
From my experience, I have figure out the length of content in perspective of search engine ranking…
- 1000-1500 words: This is the standard to write a blog post about any topic as it gets user engagement readers’ attention but not recommended for top rank in search engine.
- 2400-3000 words: This is the best content length to write a blog post about any topic. It gets more shares and engagement with people and search engines love too. You are more likely to get top rank with such length of blog posts.
In my blog, I always write a blog post of substantially more than 2000+ words as it gets more attention from readers and searches engine rewards with much better rank.
6. Proofreading & Fixing Grammar Mistakes
You’re not quite done, but you are too close!
The editing part is the most important part of writing a high quality post. Must proofread your post and fix the grammatical and other mistakes in your content. If you are not good in English skills then seek help from the conscious co-worker with grammar skills to fix the errors.
I use Grammarly to fix the mistakes while writing the content. It’s beneficial for me as it provided suggestions in real-time which improves the quality of content and saves time too! 😉
- Useful for non-native English speakers & writers
- Provide helpful advice based on the content
- Easy to install in your browser as an extension
- Free to use with limited features (quite accepted still)
- For premium feature, you need to pay $29.99 a month
- It’s not as much efficient as human proofreader
To be honest! I’ll highly recommend you to use Grammarly as free features are even better to point mistakes and grammar errors in your content. Must Give a Try!
7. Structure the Content
This is one of more important aspect to write a blog post that your content should be well structured. You have only a few seconds to grab the attention, and if you can’t catch the attention of the reader within first few lines of your blog post then you are more likely to lose them.
I hooked you in reading so far by grabbing your attention in first few lines:
- I started the post by having a conversation with you.
- I compared that if teenagers can write a blog post then you can too. It just to encourage you then you have the ability to do the same or even better.
- Then I added that if you want to write a blockbuster (great) post then you need to add essential gradients in your post. It was just to encourage you to read my post so you will learn what those tactics that will make your post a high quality post.
It makes sense! 😉
Everyone has different writing styles but whatever is your writing style, your main goal should be grabbing the attention of the reader.
Write a Blog Post with Outline Method
Write a blog post with outlines is a way of writing for some writers as it helps to cover everything you want to include in a well-organized manner.
I’ll show you how to do that so you can create your content with an outlining manner as well.
Use Heading/Subheading or Bullter Points
Aside from website look, you must take care of formatting the content. It is the most efficient way to make it easier for readers to read your content.
You should keep in mind that there is much information out there on the web so if you want your reader to read your content then you need to do something better than others.
The average visitor reads only 20% of the text of the page. To increase the time span on your post, you need to add eye catch headings and sub-headings as it’s a good practice to make the content look fine and easy to read.
If they are not interested to read all the content, they will just the read the heading and sub-heading instead of just leaving your post.
More time span on your post boosts your rank in search engine and if your reader leaves your content without even reading then it can result in poor rank in search engine.
In order to grab the attention of readers, write short paragraphs, eye catching heading/sub-heading or bullet points. You can have the better idea with this image.
8. Internal & External Linking
An internal linking strategy, for which you link to the related content within your own site to serve and enhance the overall value of a website.
It’s easy, here are basics:
- Craft enough content on your website so you can stuff the related content in your post.
- Link your content or others within the post with different anchor texts. No, optimize the same anchor text in your content.
- Only link related content within your post so that click on them and read the content. Never link to those pages that are not helpful for your readers.
- Better and relevant linking within your post boosts the authority of both pages.
- I’d suggest you to link at least 3 to 11 pages per post.
9. Wrap it Up
After writing the blog post, it’s good practice to summarize the content with “Conclusion” you got from the topic. It will help your readers to remind the post within few lines.
Here are basics to write conclusion:
- Keep it simple by writing short and to the point. Avoid writing long conclusions.
- Add your final thoughts about what you talked about in the post. Add more by saying something new and meaningful.
- To increase the comments on your post, keep your conclusion open with a question so that they will answer you with the comments.
10. Ready to Go (Add Feature Image)
Make sure you choose an appealing and relevant features image for your blog post. As social sites treat the content based on eye catchy images so use only eye-catchy featured images. You can use PickMoney and Canva to make eye-catch images for your blog post.
if you are not sure how to find the relevant eye catchy images then HubSpot guide will help you.
So, you have done! Publish your post.
The way I write a blog post may not fit your writing style. It never means that you have to use my writing style for your blog post, in fact, you should take the elements as I described in my post and write them in your writing style.
Your main goal is to grab the attention of the reader with your valuable content.
You can never be perfect in writing the blog post and believe me no one other. But don’t worry, as you have the room for improvement and that’s only possible if you write consistently for many years.
So, do you have any recommendation how to write a blog post?